Benefits of using Instagram for your business

Does your business use an Instagram account?

If you still don’t have a business profile on Instagram you should make it. In a short period, you will discover the benefits of using Instagram. Try it and tell us what do you think about it. Let’s have a look at the top benefits of using Instagram:

Increased Engagement

Instagram content generates 58 times more engagement per follower than Facebook and 120 times more than Twitter. An active Instagram account with useful and interesting content can earn you huge levels of engagement with your audience. You should try it, it can be very useful for you and your business.

Building trust and personality

Instagram can help you to build trust. This app will help you to create an emotional connection with your audience. The great thing here is that it allows you to share the experiences of your business every day in an informal and casual way. Good photos can make your company more attractive and trustworthy which in turn can have a positive effect on your bottom line.

Increase In Traffic

Instagram can be a powerful source of traffic because you can add clickable links to every Instagram update you publish. With the higher levels of engagement than on Facebook and Twitter, creating and maintaining a strong profile could be hugely beneficial for your site’s visibility.

Free advertising

The great thing about Instagram is free advertising. You can showcase your products and services in action which generates huge exposure. It gives you a chance to show off more of what you have to offer.

Targeting the right market

Almost 90% of Instagram users are under the age of 35. If your business targets the millennial generation, you should jump on the bandwagon immediately. This doesn’t mean that the older generation should be discarded – brands that cater to over 35’s are also using Instagram to great success. It is important to remember that this is a highly visual platform – brands that look and feel good, will always do well, no matter the age range of the target market.